Politicians Parlay

Tweeting in the House

Slowly adapting to the new way of communication to voters. Interior Minister, Thomas de Mazière and Economy Minister Sigmar Gabriel. Source: DPA
Slowly adapting to the new way of communication to voters. Interior Minister, Thomas de Mazière and Economy Minister Sigmar Gabriel.
  • Why it matters

    Why it matters

    German politicians are slowly recognising the value of social media but many need to hire professionals to help them get their message across.

  • Facts

    Facts

    • Just over one fifth of Germany’s 631 politicians use social networks professionally.
    • Some ministries are more active than others. The interior ministry has virtually no presence on social media.
    • Chancellor Angela Merkel does not have her own Twitter channel, but her office keeps a Facebook page for her.
  • Audio

    Audio

  • Pdf

The government’s social media strategy had a heart warming win last month, during celebrations of the 25th anniversary of the fall of the Berlin Wall. German Foreign ministry’s @GermanyDiplo channel generated more than 9,900 retweets with an English languate tweet: “Tonight #Berlin is divided again… … by balloons lighting up route of the former #Wall via @schmidtsdorf #Lichtgrenze,” accompanied by a photograph of the  8000 illuminated helium-filled white balloons that marked the course of the former Berlin Wall.

 

tweet_wall

 

Want to keep reading?

Subscribe now or log in to read our coverage of Europe’s leading economy.