Germany’s fourth-largest wind turbine manufacturer, Senvion, intends to boost flagging growth by introducing new products, the company’s chief executive, Jürgen Geissinger, told Handelsblatt.
Mr. Geissinger said the introduction of weak-wind turbines would fuel “really good growth” at Senvion starting in 2018.
Senvion’s revenue threatens to dip below €2 billion ($2.08 billion) in 2017 amid a drop in orders and crumbling market share.
“We of course first have to get through a dry spell,” Mr. Geissinger said in an interview.
The chief executive, who previously led the auto parts supplier Schaeffler, plans to slash costs and make Senvion more agile and efficient.
“I believe that in the future we will see a completely different Senvion,” Mr. Geissinger said. “We will be enormously successful in the market.”