Read the study here: Megatrends – Targeting the Non-believers
In conjunction with YouGov Reports, futurologists Trend One have identified five key ‘megatrends’ concerning the future of technology. These trends are set to change the face of tech and the permutations within each megatrend are plentiful.
With great change comes both opportunity and consumer fear. This report examines the trends identified by Trend One’s algorithms and uses YouGov’s Profiles and BrandIndex tools to explore attitudes towards them.
More specifically, it looks at those who are sceptical of the potential of future technology.