The moment of truth has arrived in the United Kingdom, and not just for Prime Minister David Cameron.
As results of the historic vote trickled in during the early hours of Friday, he wasn’t the only one forced to admit to having got it wrong. The country’s pollsters also had to eat crow.
After two spectacular errors on important issues in recent history, including last year’s general elections, they were keen to do better.
“We have learned from our mistakes,” said Stephen Shakespeare, head of the renowned opinion-research institute YouGov, only a few days ago in London.
But on Friday it became clear that polling firms had failed to correctly predict how the Brexit vote would go.