Hillary Clinton has shown a lot of discipline but little charm in the U.S. presidential campaign. And yet, she can be quite funny, as she proved in June in an exchange of verbal blows with her rival Donald Trump.
He had gone after her in his customarily crude way. The Republican candidate let it be known on his medium of choice, Twitter, that President Barack Obama was giving his political support to “crooked Hillary.” Ms. Clinton fired right back. “Delete your account,” she wrote.
With that, the Democratic candidate demonstrated her knowledge of internet customs. The sentence is a well-known expression in online culture. The comment was re-posted well over half a million times by Twitter users.
Democrats and Republicans have recognized that they must speak the language of the internet. Since Mr. Obama ensured his presidential wins in 2008 and 2012 with a carefully-devised digital strategy, the political class has been using the internet as a political tool, above all Twitter, Facebook and Snapchat.