The United States is the partner country at this year’s Hanover Messe and it is presenting itself as the land of unlimited investment opportunities.
“Select USA” has been the slogan it is using this week to promote itself as an industrial location. It is also intended as a strategy to breathe new life into difficult free trade talks with Europe.
But there is also another America — one that hides behind protectionist regulations and makes it tough for European companies to gain access to public contracts.
“Buy American” is the nationalistic counterpart to the more liberal-minded “Select USA.” Despite attempts by U.S. President Barack Obama and German Chancellor Angela Merkel to save the Transatlantic Trade and Investment Partnership known as TTIP, the dispute over the U.S. government procurement market could doom their efforts.