Brussels is tired of hearing the B word. A memo recently sent to the European Commission’s communication staff members urged them to avoid using the term Brexit.
The memo listed alternative terms that could cast discussions about the British referendum on June 23 in a friendlier light. It recommended using the term “British situation.”
The term suggests a stressful relationship but not a separation, like saying: “Okay, but let’s still be friends.”
But there is little evidence of friendship between the European Union and Britain these days. The tone is abrasive on both sides of the English Channel, and becomes more so with each day that Britain’s legendary bookmakers predict a majority voting to leave the European Union. Meanwhile, in Brussels, officials say post-Brexit negotiations would be “brutal.”