Adidas was the undisputed number one in the sports world for decades. Beginning in the 1950s, the brand with three stripes dominated the gymnasiums and soccer fields of the world. And then along came Nike and within a few years, the U.S.-based company had left the German sporting goods maker in the dust.
Don’t expect this to change in the next couple of years. It was made clear on Thursday that while Adidas will grow, its goals are not ambitious enough to equal, much less exceed, the overpowering competition from America.