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Revolutionaries at Rest

Cars in a wing mirror dpa verzerrt
Good times in the past but can they continue?
  • Why it matters

    Why it matters

    Car makers must change their business models while the going is good in order to be fit for the electric, self-driving future.

  • Facts


    • BMW is planning to launch a new luxury model that might help fund the carmaker’s push for electric vehicles.
    • Luxury rival Audi is aiming to make digital parts and services account for half of its future revenues.
    • While VW deals with its Dieselgate, Mercedes-maker Daimler has been asked by the U.S. Environmental Protection Agency to clarify whether its diesel engines comply with U.S. clean air regulations.
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If you listen to the bosses of the German automobile industry these days, you won’t believe your ears.

In Munich, the head of BMW, Harald Krüger, used the company’s centennial to prepare the way for the carmaker’s transition to a leading mobility provider.

In Stuttgart, Daimler’s boss Dieter Zetsche takes off his tie and lets his junior executives work out a new management culture.

And Rupert Stadler at Audi is formulating an ambitious goal: In the future, half of his company’s revenues will come from service-related transactions. On a current basis, that would be €29 billion ($31.9 billion) a year. Sixt, Germany’s largest car rental service, doesn’t even manage €2 billion.

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