Cool Hunting

Microsoft Rises Again

Microsoft for distort Reuters_effect
Microsoft's renaissance is gathering pace.
  • Why it matters

    Why it matters

    Microsoft’s decision to offer the new Windows 10 for free to current older-version users is a masterful move, that costs the company little but reaps major PR benefits.

  • Facts


    • Microsoft’s new Windows 10 is expected to be available to the public in the second half of 2015.
    • The company recently unveiled a futuristic new headset, called the HoloLens, that allows users to interact with holographic images.
    • The company’s acquisition of Mojang, the Swedish company that makes the hugely popular Minecraft game, has given it access to a young, dynamic consumer group.
  • Audio


  • Pdf

Whether it’s Berlin, Tokyo or New York, for millions the office day begins in the same way – by firing up the computer and waiting for Windows to load.

Microsoft places the number of users of its Windows operating systems at around 1.5 billion – that corresponds to a gigantic market share of 95 percent. Not bad for software that was pronounced dead years ago.

At the moment, it looks like Windows will remain a part of everyday office life for years to come. There are no viable alternatives in sight.

Neither Apple nor Google have been able to drive Microsoft from the workplace. And what’s more, the chances are good that the software will grow even bigger as Microsoft, based in the U.S. state of Washington, becomes more daring and aggressive than it has been in a long time.

Last week Tuesday, its current chief executive, Satya Nadella, presented the latest Windows update, Windows 10. Most amazing of all was his promise to offer the update free of charge for the first year to users of older versions of the package.

Has the 47-year old gone completely crazy? Who gives away for free wares that cost a fortune to develop?

But this seemingly wild behavior is well thought out. Microsoft can only stand to gain by it – both financially and image-wise.

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