Antitrust Investigation

Google No Longer the Good Guys

Don't be evil!
  • Why it matters

    Why it matters

    While the antitrust case against Google will likely drag on for years, the E.U. can levy fines of up to 10 percent of the company’s global net income, if the charges stick.

  • Facts


    • The European Commission announced antitrust charges against Google on Wednesday.
    • European companies have long been complaining about the business practices behind Google’s market domination.
    • It controls 90 percent of the European Internet search market.
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Judges and priests may be on the frontlines of determining good and evil in this world, but the American company Google has positioned itself close behind. It even invented a catchy corporate motto to go along with its combat in the global market: “Don’t be evil.”

The “Googlers,” as they call themselves, employed a crack team of lobbyists to ensure that their point of view –  dispensed from on high at their global headquarters in Mountain View, California – could be spread to all corners of the earth. Eric Schmidt, their executive chairman, serves as their apostle, tasked with explaining the new world through his various books, not unlike the Gospels.

Thus far, Google has been extremely successful with its mission of a good life in its core markets in the United States and Europe. The giant grew and most of the rest walked away.

Now, the E.U. Commission in Brussels is daring to revolt against the Internet firm, kicking off a long overdue investigation into whether or not everything at the company is really being handled to the benefit of humanity. Or if it is actually one of the worst offenders when it comes to hobbling the competition, leaving behind destroyed markets and not letting new ones emerge.

There are many indications that the firm founded by Larry Page and Sergey Brin manipulated the search results of its own overly powerful search engine (which has 90 percent of the German market).

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