What would a business owner do if the firm’s market share dropped from 15 percent to less than 5 percent, like the past performance of Germany’s Free Democratic Party (FDP)?
Four years ago, I asked this question as the former federal chairwoman of young entrepreneurs at the liberal FDP’s Freedom Congress and pointed out possible answers.
But while Germany’s “grand coalition” government has gambled away the sustainability of our country with its redistributive actions and the economy falters, the FDP is capable of a political turnaround.
Today I am no longer bound to political neutrality and am strongly convinced that Germany can only thrive in a globally competitive future if it clearly establishes itself as a more market-oriented nation.
Germany’s market-oriented thinking, however, has been orphaned.
We have a unique chance to start the FDP – the party of political liberalism – anew. Although by “we” I mean the minority, in principle it is still a big group of liberal-thinking citizens. Germany has an unchanged and very considerable social milieu of those who do not seek complete dependence on the state and its welfare system.
The performance-oriented employers, the entrepreneurs and the freelancers who carry our society did not abruptly disappear in 2013. Many of them would prefer to vote for liberals again.
The last big project of outstanding importance for the sustainability of Germany was Agenda 2010’s reforms. With a liberal Agenda 2025, a liberal party could differentiate itself from others and become attractive again for a wide range of voters. The FDP must remember it can be a liberal party once more, open to the world and critical at the same time.
It must create conditions for individuals and those weaker in our society to pursue new opportunities and achieve them. The FDP would be civic in the best sense of the word after a restart – emerging from the middle of society, straightforward and predictable.