They play around in ball pits and brainstorm a string of bright ideas. Then they translate those ideas into algorithms overnight and create massive economics of scale while keeping costs in check.
These shooting-star companies are hierarchy free, but that doesn’t stop their founders becoming billionaires at the drop of a hat. They pair their success with a leisurely lifestyle, drinking beer with their startup colleagues alongside Berlin’s Spree River.
Many bosses at established companies cling onto such stereotypes of startups in Berlin. The traditional managers, worn down by shareholder votes, a prevailing silo mentality and corporate rigidity, view startups as conquerors of a brave new digital world.
Startups represent a beacon of hope for these protagonists of the “old economy”. Steve Jobs and Elon Musk are the poster boys for this sparkling new age.