Big Data is the next chapter in technological development. Thanks to the cheaper and greater capacity and performance by computers, many innovative companies are relying on complex data analysis from day one.
But they are also faced with the question of whether access to data also provides them with a sustainable competitive advantage. This question is also the subject of a joint paper by the French and German competition authorities: the Autorité de la concurrence and the German Federal Cartel Office.
We believe that Big Data provides companies with fewer sustainable advantages than one would assume at first glance. That’s because at the heart of the analysis is the old realization that a competitive advantage can exist only when it can’t be replicated on the market.