Executive opinion

Autonomous technology and e-mobility aren't passing German carmakers

The mighty automobile. Sources: Daimler, BMW, Audi, Fotolia [M]

Not so long ago, there was no need to explain the achievements of our industry to anyone in Germany. It was seen as the flagship of Germany as a business location. But today there is widespread debate whether the automotive industry even has a future.

German manufacturers have more than 600 years of combined experience in individual mobility. At the moment, many are underestimating our ability to constantly reinvent ourselves. But when push comes to shove, it‘s better to be underestimated than overestimated. Even in the past, success was no guarantee for the longevity of companies following significant leaps in technology, as many examples show. Once-strong, established companies and even entire industrial sectors disappeared from the market because they failed to recognize, or ignored, disruptive trends in their environment.

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