Rent my ride

Car-sharing app Turo enters Germany with Daimler partnership

Daimler legt Zahlen vor
My Benz is your Benz. Source: DPA.

As a nation that prides itself with motor pioneers like Gottlieb Daimler, Ferdinand Porsche or Rudolf Diesel, Germans like to think their fondness for cars is something special and unique. But Lebanese-American entrepreneur Andre Haddad begs to differ. “In America, we love our cars, too,” he said.

The chief executive of Turo, a peer-to-peer car-sharing platform, has found Americans more than happy to entrust their car keys to complete strangers for a few days in return for hard cash, just as they’ve been doing for years with their own homes on Airbnb. Now as Turo expands in Germany, Mr. Haddad is confident of winning over German car owners as he has their American counterparts. Founded in 2009, Francisco-based Turo claims to have signed up more than 200,000 vehicles to its service and registered more than 5 million user across 4,500 cities in the US, Canada and Britain.

Want to keep reading?

Subscribe now or log in to read our coverage of Europe’s leading economy.