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Car rental Sixt wants to become the uber-Uber

main 84107663 source Andreas Gebert DPA – Sixt car rental auto Uber Daimler DriveNow BMW VW keys sharing
The key to the future of mobility, maybe. Source: Andreas Gebert / DPA

A top manager of German car rental company Sixt said the company is interested in creating an “integrated product” that would combine several mobility services. In an interview with Handelsblatt, Alexander Sixt said the Frankfurt-listed company has the financing and global reach to realize this vision. The great-grandson of the company’s founder, however, stopped short of saying which new services the 115-year old car firm could exactly launch. “In the future, we plan to offer services, which have so far been independent, under one roof and under one brand, connecting and integrating them,” the executive said.

Sixt, the largest European car rental company, announced last month the sale of its 50 percent stake in car-sharing service DriveNow to joint-venture partner BMW for €209 million ($259 million). Explaining the reasons behind Sixt’s departure from DriveNow, Mr. Sixt said that while DriveNow was successful, “car-sharing is only one piece of the puzzle in the mobility spectrum.” In the future, “current products such as car rental, ride-hailing and car-sharing will merge,” said the executive.

There might be another reason for breaking up with BMW: The luxury carmaker wants to merge DriveNow with Daimler’s car-sharing platform Car2Go, which offers Mercedes-Benz and Smart vehicles, according to media reports. Sixt, which is majority-controlled by the namesake family, had originally opposed such a merger.

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