Our audience

When a politician or executive wants to speak to the business community in Germany, they sit down with Handelsblatt.

When they want to reach a global readership increasingly aware of the German voice, they need Handelsblatt Global:

  • 90% of our readership comes from Europe and North America*
  • United States – 21%
  • United Kingdom – 20%
  • Germany – 16%
  • Canada – 13%

*figures as of July 2017



Talk to our readership

Reach industry leaders who have a stake in Germany

Talk to your target group

Tailored communication for stakeholders or employees

Handelsblatt Global offers full-screen advertisements, integrated campaigns, advertorials and sponsored content on every page of our website, in our quarterly magazine and daily and weekly newsletters.

Have advertorial content prominently placed in between top articles to get your message out to a wider audience.

  • targeted special topic pages (mobility, Mittelstand, retail)
  • keyword advertising in homepage, section pages and inside article
  • advertorial banner with image and text on homepage under top articles
ad shots

Individually, and combined, these formats provide you with an opportunity to reach out to global decision-makers.



  • Full-screen pop-up advertisement
  • Banners or gif media in special section or within article next to headline

Quarterly Magazine

  • Full page
  • Double-page spread


  • Morning Briefing & Weekly Review
  • Skyscraper at top (mobile) and side of text (desktop)
  • Breaking ad (anywhere below editorial)

Handelsblatt Global provides your employees with the profound analysis and data on German and European business that they need to stay ahead.

We offer special license packages as a B2B solution. You can give digital access to Handelsblatt Global’s award-winning journalism to your international workforce and your potential non-German business partners by using IP-based or email-based distribution. Contact us for more information.

How can I use Handelsblatt Global licenses for my business?


Case #1
Turn your employees into experts on Germany

A non-European business person may find it difficult to interact with European business partners during B2B events. With Handelsblatt Global, you never run out of topics to discuss. If Germany is an important market for your company, why not turn your managers into experts on its economy? Reading Handelsblatt Global is the best training they can get.

Case #2
Customer relationship management

Think your top clients deserve something special? Give Handelsblatt Global Edition as a gift.

Case #3
Customer relationship management

Create a bridge between your media coverage in Germany and your foreign clients by giving them access to Germany’s number 1 name in business news.


The new media partnership: Combine Handelsblatt Global news with corporate content. Determine the audience of your Company Page, and engage through:

  • social media platforms and RSS feeds
  • press releases
  • product news
  • executive speeches
  • corporate videos
  • stock price information
  • job offers
  • quarterly reports

How to use the Company Page for your communication needs

Internal Communication

  • Employer communication
  • Onboarding of international staff
  • Special topics, ex. M&A, IPO information

External Communication

  • Employer branding
  • Customer relationship management
  • Customer acquisition
  • Product launch
  • Investor relations, quarterly reports


External Communication

Recruitment of Top Talents
Member of the DAX 30: Critical reputation within the target group of top talents and high potentials – but has strong need for talent to face the revenue growth expectation of 25% by 2020.

Roadshow of top managers at elite universites: 1,000 flyers with license codes for Handelsblatt Global Edition as an exclusive gift for the students of these universities. Company Page with selected content for the international students with link to the company’s job portal.

More applications from better qualified, informed applicants.
More traffic on the company’s job portal.
Branding control in recruitment environment

Internal Communication

Onboarding of non-German employees against the backdrop of a new plant opening in the U.S.
German “Mittelstand” in the sector of manufacturing engineering: The entrance strategy for the U.S. market includes opening a production site.

Handelsblatt Global Edition was handed out to the new American top management. The Company Page was designed in order to create a better understanding of the German headquarters and to enhance the cooperation with German colleagues.

Rapid onboarding. Succesful employer branding and enhancement of trust in the German employer.

Get in touch