At the end of 2015, designers and creatives from global agency Huge teamed up with journalists from Germany’s leading business newspaper, Handelsblatt, for a Pop-up Studio — a live research lab in Düsseldorf. Together, we went on field trips, interviewed experts and entrepreneurs from major companies and startups, and explored what the city could teach us about digital transformation in just one week.
We took the best of both worlds—the journalistic techniques of a business newspaper and the user-centric approach of a design agency, to make the most out of the research lab. With just four days before our final event in Düsseldorf, we recorded interviews, wrote articles, and prepared a presentation to share insights, weaving everything together into one narrative.
We chose a theme that gave us both a concrete starting point and opportunity for big-picture perspectives: Journeys – an exploration of how digital transformation affects the physical, emotional and mental aspects of travelling.
This is the story of our discoveries in five chapters.