Things look rosy for Germany these days. It has the only growing major economy in the euro zone, employment is increasing and ‘”Made in Germany” is considered a mark of quality all over the world. The state and companies are generating solid profits and have a golden opportunity to prepare for the future.
A new survey of 2,200 mid-sized businesses in 10 major industrial and emerging countries carried out by Germany’s government-owned development bank KfW says that German companies see themselves as well prepared for global competition. Only those in the United States have a higher estimation of their competitiveness. However wild optimism may best be avoided as, according to KfW’s chief economist Jörg Zeuner, there is no guarantee that international initiatives will be successful and, in fact, these companies’ future competitiveness is endangered.