Modest Investment

Standing Still Means Moving Backwards

Joerg ZEUNER Chefvolkswirt der KfW
KfW Development Bank's Jörg Zeuner believes Germany's mid-sized companies can't get complacent.
  • Why it matters

    Why it matters

    While Germany’s mid-sized firms are currently in good health, they are not investing enough in future-proofing themselves to stay competive on the global stage.

  • Facts


    • The Mittelstand are Germany’s small- and medium-sized businesses – companies with 50 to 500 employees and up to €50m annual turnover.
    • Germany’s government-owned development bank, KfW, surveyed 2,200 mid-sized businesses in 10 major industrial and emerging countries.
    • Only mid-sized firms in the U.S. are more optimistic than German firms about competing in international markets.
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Things look rosy for Germany these days. It has the only growing major economy in the euro zone, employment is increasing and ‘”Made in Germany” is considered a mark of quality all over the world. The state and companies are generating solid profits and have a golden opportunity to prepare for the future.

A new survey of 2,200 mid-sized businesses in 10 major industrial and emerging countries carried out by Germany’s government-owned development bank KfW says that German companies see themselves as well prepared for global competition. Only those in the United States have a higher estimation of their competitiveness. However wild optimism may best be avoided as, according to KfW’s chief economist Jörg Zeuner, there is no guarantee that international initiatives will be successful and, in fact, these companies’ future competitiveness is endangered.

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