Lego has built a 7.5-meter high wind farm made out of 146,000 Lego blocks. With its record-breaking facility, the Danish toymaker did not just seek more attention. The company also sought to drive home the message that, after investing in two offshore wind parks, it now gets 100 percent of its energy from renewable sources.
Lego isn’t the only firm that has discovered the appeal of renewable energy. Many other companies believe this young sector is the energy market of the future, and many experts rank it as an attractive area for investments.
It’s not hard to see why. Global demand for energy is increasing steadily. British Petroleum predicts it will jump by 30 percent by 2035. In addition, the realization that fossil fuels won’t last forever and the looming consequences of climate change have made regenerative energy increasingly important. The German government wants 45 percent of the country’s electricity supply to be from green energies by 2025.
For investors, this sound like there’s a lot of easy money to be made in that sector. But in Germany, the sector may be young and full of potential, but it’s also vulnerable to crises.