People in London don’t exactly have the most flattering image of Frankfurt. That’s something even Tarek Al-Wazir has to admit.
The economy minister of Hesse, the central German state where Frankfurt is located, has been on a two-day mission to London this week. He’s leading a 15-member delegation hoping to set aside some of the stereotypes and convince bankers on the island of the advantages of moving to Germany’s financial center.
It’s a tough sell. Londoners typically believe that the sidewalks of Frankfurt are rolled up at night, and that the city has no quality of life and little to offer.
“And yet we have the only English-language theater on the continent,” he said proudly.
Mr. al-Wazir’s visit is one of a series of promotional tours that have been triggered by Brexit – Britain’s June referendum decision to leave the European Union. The economy minister is treading lightly however, rather than rubbing it in bankers’ noses.