Payment procedures depend on a broad user base. Paydirekt, the online payment service of a group of prominent German savings, private and cooperative banks, is no exception. And that’s why the service provider is urging employees of all member banks to sign up.
If employees don’t use the service, “why should our customers?” said Frank Schwab, the head of the GIZS savings bank subsidiary that provides innovative payment methods to savings banks and is also directly responsible for Paydirekt.
Paydirekt urgently needs more users. With about 800,000 registered private customers, the joint venture lags far behind the market leader, PayPal. The U.S. payment service, which has been active in Germany for several years, has more than 16 million active users.