Exclusive: VW to Cut More Than 40 Models, Reduce Total to Well below 300
Volkswagen will cut its number of models by more than 40, reducing the total of different VW, Audi, Porsche, Seat and Skoda cars on the market to well below 300, people familiar with the company told Handelsblatt.
Currently, the Wolfsburg-based carmaker, Europe’s largest, offers around 340 different models within its five main brands, but sales of some of the models are relatively low. The many models also make it difficult to manage production at the carmaker, which has a total of 12 brands, including MAN trucks, Lamborghini sports cars and Ducati motor cycles.
Volkswagen, which presented a new strategy on Thursday in the aftermath of its diesel emissions scandal, declined to comment.
VW’s chief executive, Matthias Müller, said Thursday the company would cut the number of models, but he did not give a number.
The new strategy, called “Together – Strategy 2025” and focusing on electric cars and self-driving vehicles, should help the carmaker to overcome the diesel emissions scandal, which has hurt its reputation, created charges totaling €16.2 billion and led to a unit sales decline of its core VW brand.
Picture information: VW’s chief executive Matthias Müller presented the carmaker’s new strategy on Thursday. Source: source Julian Stratenschulte / DPA