Nuremberg's MARKET

Keeping That Classic Christmas Feeling

Nuernberg xmas market_ imago
Nuremberg's Christmas market is one of the most famous in Germany.
  • Why it matters

    Why it matters

    Visitors to the Christmas market spend an estimated €130 million — about 8 percent of tourism revenues for the whole year in Nuremberg.

  • Facts

    Facts

    • Christkindlesmarkt, or “Christ Child Market,” is held in Nuremberg’s old town. It begins the Friday before Advent and ends at 2 p.m. on Christmas Eve.
    • About 200 dealers sells ornaments, wooden figures and other goods at the market. Mulled wine is sold at only at about 5 percent of the stands, to limit drinking and boisterous behavior.
    • In the past year, the Christmas market attracted about 2.3 million visitors.
  • Audio

    Audio

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Michael Fraas was raised in Nuremberg and has happy childhood memories of the Christmas market there. He worked at the government’s ministry for economics and technology but came back to head his hometown’s economic department in 2011. Part of his brief is to keep that special sense of Christmas alive in Bavaria’s second-biggest city, where its world famous market attracts 2 million visitors each year. He told Handelsblatt about how Nuremberg’s market keeps early nights and cuts down the alcohol to keeps a Christmas feeling alive.

 

Handelsblatt: Mr. Fraas, the Christmas market attracts tourists from all of Europe. What’s so special about Nuremberg’s Christmas market?

Michael Fraas: We are a truly traditional Christmas market – without it being tacky, we don’t have pink stands or wildly blinking Christmas trees. We place great value on the feeling of Christmas, and that’s what our marketing is all about.

How do you create that Christmas mood?

A careful mix of handcrafts, gift items, food and other offerings. Our Christmas market isn’t a drinking and eating extravaganza, we only have a limited number of those stands. We’re aiming for a special combination and we haven’t forgotten what our brand is about. There’s no head banger music, either, that just makes people drink more.

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