Books Boost

The Power of Words

Salman Rushdie imago
Salman Rushdie at this year's literature festival in Berlin.
  • Why it matters

    Why it matters

    Literature festivals are giving the struggling book industry a much needed boost.

  • Facts


    • Litcologne attracted 105,000 attendees this year, more than the attendance for the entire season of the city’s opera and theater houses.
    • Even relatively unknown writers attract large crowds while best-selling authors are treated like rock stars at such festivals.
    • A mix of provocative discussion sessions and literary trends attract sponsors willing to pay thousands to be involved.
  • Audio


  • Pdf
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