salad days

The Constant Gardeners

garden watering can corbis
Gardening is more and more popular. It's not as easy as it looks.
  • Why it matters

    Why it matters

    Mid-size companies profit from the “easy gardening” trend, in which new technologies make the work easier.

  • Facts


    • Germany is the largest lawn and garden market in Europe, with 2014 sales rising 4.8 percent to €18.1 billion, or about $20.2 billion.
    • In 2014, Germans spent nearly €1 billion for grills and accessories –about 50 percent more than in 2008.
    • Stuttgart-based ASB Greenworld, a family company that produces soil and fertilizer, has €50 million in annual sales – €30 million of that in Germany.
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You know when you feel like asking people over after work for a barbecue – and then realize you haven’t mowed the lawn?

No problem. Just start the mowing robot remotely with your smartphone, and the lawn will be trim and neat by the time you get home.

After the smart home, smart lawn and gardens are coming – and many German mid-sized companies offer innovations to make the work easier.

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