The bold and the beautiful descend on Berlin today for the opening of Fashion Week. Visitors to the city’s iconic Brandenburg Gate can’t fail to notice the huge white marquee and the scores of photographers and German celebrities.
There won’t be many big international buyers, however, and illustrious names like Armani, Gucci, Dior, Burberry and Dolce & Gabbana don’t show in Berlin. Such fashion houses prefer more established fashion weeks, like Paris, London or Milan.
The scene by the Brandenburg Gate is much more low key. Berlin is, after all, a young fashion metropolis. But it is showing signs of growing up.
“Berlin is becoming more significant as a fashion and creative center for young designers,” said Philip Beil, senior partner and retail expert at Roland Berger in Munich.