BUY LOCAL

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German apples for German consumers. Source: Argus
German apples for German consumers.
  • Why it matters

    Why it matters

    Germany has no uniform standards for labeling or advertising regional food products. Critics say deception is common.

  • Facts

    Facts

    • One reason for the local food boom is a growing awareness of how sustainability contributes to local economies and the environment.
    • Öko-Test consumer magazine found only 26 of 106 products labeled as local to be “flawlessly local.”
    • Last year, food sales in Germany were €164 billion.
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    Audio

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In Germany, Austria and Switzerland, more than 80 percent of consumers buy locally produced foods several times a month, according to an A.T. Kearney study on strategic and operational issues facing businesses, governments and institutions around the globe. Two in every three people buy local food at least once a week.

The consultancy expect sales of local food products to rise by one-third over the last year.

One reason for the local food boom is a growing awareness of how sustainability contributes to local economies and the environment. “At the moment, regional foods are at least as popular as organic products, if not more so,” said Mirko Warschun, a consultant with A.T. Kearney.

Last year, food sales in Germany were €164 billion ($209 billion). While the share of organic products was about 4 percent, local food sales varied widely, largely because the country has no uniform standards for these products.

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