Biographical films

Adidas vs. Puma: The Movies

adidas
Adidas and Puma have been rivals ever since the Dassler brothers fell out.
  • Why it matters

    Why it matters

    The story of Adolf and Rudolf Dassler is one of Germany’s biggest family business dramas.

  • Facts

    Facts

    • The German broadcasters ARD and RTL are both making films about the brothers, due to be released next year.
    • The Dasslers began making sports shoes at their family home in 1923 but fell out.
    • Adolf “Adi” Dassler went on to found Adidas, while Rudolf set up Puma.
  • Audio

    Audio

  • Pdf

The spectacular fallout between the Dassler brothers is perhaps one of the biggest family dramas in German corporate history.

Adolf and Rudolf Dassler started making sports shoes in their mother’s laundry room in the 1920s. But they never really got on and this dislike eventually led to a bust-up and the emergence of two multi-national companies that are still major players in the athletic equipment sector: Adidas and Puma.

And now their story is due to be recorded in not one but two separate films, by German broadcasters ARD and RTL.

“The topic is so big that it’s enough for several films,” said Quirin Berg, who with Max Wiedemann is producing the film for ARD.

At RTL, meanwhile, producers are talking about an “emotional hero story.”

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