Munich Correspondent, Handelsblatt
Nike 1 – Adidas 0. Despite spending millions of dollars to be an official partner, Adidas has lost out to US arch-rival Nike in the battle of the sportswear sponsors at the soccer tournament.
Jul 11, 2018 in
Adidas, in competition with archrival Nike, is waging a vast and costly marketing campaign for the World Cup. With millions of balls and millions of shirts in stock, billions of euros are at stake.
Jun 12, 2018 in
With its sales and share price on the slide, Europe's largest electronics retailer has hatched a plan with a French rival to form an alliance against online sellers such as Amazon. But they face an uphill battle.
May 16, 2018 in
Adidas, Puma and Co. should now locate their production closer to the customers, says Handelsblatt’s Munich correspondent.
Apr 25, 2018 in
Intel is hoping that a new joint research center with BMW will help it tap into the growing autonomous vehicle market, while at the same time allow the two partners to set the industry standard.
Apr 13, 2018 in
Adidas and its CEO Rorsted is relying on massive online growth. Its new app has scored in the US and UK, but will it be enough to catch Nike?
Apr 03, 2018 in
Innovative US sports apparel producer Under Armour is struggling in its home market but enjoying huge growth in Europe and Asia. Should German rivals Adidas and Puma be worried?
Feb 14, 2018 in
Images of snow and sun from South Korea are driving shoppers to buy winter sports gear. It's welcome news for store owners, plagued by mild weather and falling sales.
French luxury group Kering gives up ownership of the German sportswear brand as the company passes €4 billion in revenue for the first time.
Feb 12, 2018 in
Asian leisurewear suppliers Jia Hsin and Tung Mung International are investing millions to automate their factories, and feed Adidas’ and Puma’s insatiable appetites for shoes and clothes.
Jan 11, 2018 in
Europe's elite teams look forward to landing even better sponsorship deals with equipment suppliers, which are pruning support for less successful clubs.
Dec 04, 2017 in
Adidas, Europe’s largest sportswear manufacturer, grew its broadest product base ever after a change in leadership. Now the company is trying something new: customized shoes made by a 3D printer.
Nov 17, 2017 in
This unassuming engineer has transformed Infineon from a struggling supplier to a profitable chipmaker. Rivals may be noticing.
Nov 15, 2017 in
Singapore’s Broadcom has offered $130 billion for Qualcomm. What does this megamerger mean for the European microchip industry?
Nov 07, 2017 in
With illegal online betting so accessible, Germany’s plans to revamp its gambling regulations could do more harm than good to the local gaming industry.
Nov 02, 2017 in