Setup for Startups

Zurich's Digital Ambitions

Switzerland, Zurich, Limmatquai in the evening
There are a lot of reasons why startups might be attracted to Zurich. But there are also some significant hurdles.
  • Why it matters

    Why it matters

    German entrepreneurs could use the Digital Zurich 2025 initiative to help boost their Internet startups.

  • Facts


    • Sponsors of the initiative include UBS, Credit Suisse, Swisscom, Swiss Post, Migros, Coop and Google.
    • The city’s advantages including a liberal labor market, proximity to investors and banks, and a big pool of qualified workers.
    • The downsides? A burdensome wealth tax and questions about attracting recruits from abroad.
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The list of members of Digital Zurich 2025 reads like a who’s who of Swiss business: UBS, Credit Suisse, Swisscom, Swiss Post. The list also includes retail giants Migros and Coop, not to mention Google.

The cross-industry association aims to make the Swiss business capital a leading hub for digital entrepreneurs.

“There’s room for Zurich alongside London and Berlin,” said the initiative’s president Marc Walder, who is also the CEO of media firm Ringier. “We have our work cut out for us.”

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