Faster, higher, stronger: No one in the sporting goods industry has taken the Olympic motto more to heart than Kevin Plank.
Twenty years ago, Mr. Plank founded Under Armour, which has grown to be the world’s third largest sports-apparel brand. Only U.S.-based Nike and Germany’s Adidas sell more jerseys, athletic shoes and other sports-related items.
In Germany, Under Armour hasn’t played much of a role up to now. Among the suppliers to Intersport, Germany’s leading sporting-goods retailer, Under Armour recently ranked 41st. But that could soon change.
“In the mid- and long-term, Under Armour intends to become number one among the top sporting-goods brands throughout German-speaking countries,” head of marketing Karl-Heinz Maurath told Handelslblatt. The former Adidas manager is the number two in the Baltimore-based company and is pushing forward with worldwide expansion.