Sanya, on the southern island of Hainan, is a tropical holiday paradise, but the auto dealers meeting there this week weren’t in a mood for partying. In fact, they’re downright angry at German premium automaker Audi and blaming it for lackluster sales.
The dealers claim they lost 28 billion yuan ($4.08 billion) from 2014 to 2016 as Audi’s sales failed to live up to expectations. They set up an Audi dealers association in Sanya on Thursday to press their case.
But Audi doesn’t see why it should pay. “The business of China’s Audi dealerships was profitable in each of the past three years,” an Audi spokeswoman in Beijing told Handelsblatt. An internationally independent auditing company had confirmed that and the accusations were currently being addressed with the dealers, she added.