Five chartered planes took off from Düsseldorf in mid-October, headed for Ibiza. On board: Around a thousand Trivago employees. For three days and nights, they celebrated on the sunny island at the Hard Rock Hotel. The schedule included a GPS scavenger hunt, hiking and partying. Well known DJs kept things upbeat. “We danced non-stop at the pool party for 15 hours,” recounts Perri Rothenberg from the marketing department. “A thousand people have a lot of energy!”
“The miracle of Trivago”, is how Rolf Schrömgens, co-founder and chief executive of the hotel search engine, describes company outings like this. When the IT nerds and the PR people mix on the dance floor, there is better collaboration between departments. Mr. Schrömgens declines to say what the excursions cost: “Our company trips bring a high return on the investment,” he boasts.
Only four years ago, a Trivago excursion had fewer than 300 employees and more of a family atmosphere. But the Düsseldorf-based start-up has grown rapidly and is making an initial public offering, or IPO, on New York’s Nasdaq Friday.