Board Shakeup

Audi seeks a way out of the mess

Volkswagen CEO Matthias Müller is shaking things up at Audi. Picture Source: REUTERS

Two weeks ago, Japanese carmakers Toyota and Mazda set the auto world on its ear by announcing they had formed a partnership to develop electric cars and self-driving vehicles together rather than working as competitors.

The implication was that they had seen the future competitive threat coming from the likes of Google, Apple and other tech companies and were moving at warp speed to meet the challenge head on.

So when Volkswagen group announced a management shakeup at Audi,  its luxury car subsidiary, Monday there were high hopes that a similar change in strategy would be forthcoming. But the changes didn’t appear to mark a significant shift in the master plan for the company.

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