Cornelius Baur

The Trillion-Dollar Chance

Rouhani and Gabriel July AP
German Economy Minister Sigmar Gabriel with President Hassan Rouhani in Tehran this July, paving the way for German trade.
  • Why it matters

    Why it matters

    Cornelius Baur sees profit potential in digital challenges, immigrants and new markets like Iran and Cuba.

  • Facts


    • McKinsey employs thousands of consultants and researchers in more than 60 countries.
    • McKinsey Germany’s boss Cornelius Baur earned a doctorate in business administration.
    • Mr. Baur focuses on the automotive supply industry, auto and aerospace firms’ post-merger integration efforts.
  • Audio


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The sparsely furnished conference room atop the McKinsey office in Munich has a luxurious view from the Old Botanical Garden to the Bavarian capital city’s Frauenkirche cathedral. Cornelius Baur, 53, has been heading McKinsey’s German operations since the beginning of 2014. He joined the company in 1990 and became a partner six years later. His teams of consultants exercise extensive influence on the nation’s economy.


Handelsblatt: Mr. Baur, Germany is experiencing a new influx of refugees. Do companies have a responsibility to become more involved?

Cornelius Baur: Companies are already doing that. I know many heads of personnel who are quite deliberately seeking new employees from among the refugees. A person who braves the difficult flight to Germany and risks his life is energetic, goal-oriented and motivated. We have to recognize that this is a great opportunity for our country and not always talk only about the problems.

How is McKinsey becoming involved? Are you advising the government on this issue?

Many McKinsey colleagues at our various sites are privately involved and working in local initiatives. What is more, as a firm we are investigating how we can support state agencies with respect to planning, procedures and capacities.

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