Female Manager

The Success of Diversity

anna dimitrova to cut vodafone
Vodafone's Anna Dimitrova isn't going to let anything get in her way.
  • Why it matters

    Why it matters

    Women are severely underrepresented in German companies, making up only 10 percent of managers in the 30 blue-chip DAX firms.

  • Facts


    • Anna Dimitrova was born in 1976 in Bulgaria and came to Germany 20 years ago.
    • She is in charge of the strategy and digital division at Vodafone Germany.
    • The 40-year-old is one of only two women on the 10-member Vodafone executive board.
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For a manager in Germany, Anna Dimitrova ticks all the diversity boxes. She is a woman, of Bulgarian origin, and mother of a six-year-old. She is also a member of the executive board at telecoms giant Vodafone in Germany.

At just 40 years of age Ms. Dimitrova has achieved more than most might over an entire career. While her gender has never held her back, her Bulgarian roots haven’t always made things easy, she says.

Yet that hasn’t kept the Vodafone executive from successfully restructuring the Czech subsidiary, and taking charge of a newly created department in the company in April.

The manager says she never experienced obvious prejudice against her as woman in the telecommunications sector or in her leadership positions. But she admits her audience sometimes underestimates her – possibly because she is not very tall. “But that can be a good thing,” she told Handelsblatt. “When I lay out my arguments, some people experience a real ‘aha effect.’”

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