Dūsseldorf-based GEA Group is one of the world’s largest suppliers of food processing technology, from farm to factory to table and beyond. Its thousands of products include systems used in dairy production, filtration, brewing, blending, granulating, sterilizing, bottling and packaging. It also provides technologies for the chemical and pharmaceutical industries, for instance, in processing tablets or converting raw materials into biochemicals.
The group profits from megatrends, such as the world’s rising population and growing industrialization. As the demand for more food constantly rises, the company’s chief executive, Jürg Oleas, is not content to sit back. He recently embarked on a radical company restructuring and explained why in an interview with Handelsblatt.
Handelsblatt: Mr. Oleas, you are restructuring your business to become more efficient and grow stronger. Where do you want to go?
Jürg Oleas: Our goal is to be everywhere that complex foodstuffs appear on the table. The world population is growing and prosperity too. That means foodstuffs must be used down to the last proteins, to feed as many people as possible. “Fresh from the farm” only works for the few who can afford that.