Gary Hamel is part of capitalism’s intellectual establishment. In 1990, the U.S. management expert devised the concept of “core competencies” with a colleague, C. K. Prahalad.
The idea is now used by almost every successful company in the world, consciously or unconsciously. In the world of ever faster and fiercer competition, it isn’t enough just to beat the competition with a better product. Companies now need no less than a virtual knowledge-and-skills machine to continually pump out exciting, unique, must-have products.
Mr. Hamel, 62, could take it easy for the rest of his life living off his reputation as “Mr. Core Competence” — here a lecture, there an easy consulting job and, of course, his professorship at the London Business School.
But instead, the establishment icon has turned revolutionary. Mr. Hamel is on a new crusade. This time it isn’t about core corporate competencies, but core “incompetencies.”