Tillmann Blaschke, the new Meissen boss, has launched a revamp of the traditional porcelain manufacturer. His goal, he told Handelsblatt, is to return the ailing firm to the black.
The man at the top of Germany’s Meissen porcelain maker says he will leave no stone unturned in his bid to boost profitability of the company. Speaking to Handelsblatt in an interview, Tillmann Blaschke said he will probe to see “which products suit Meissen, which are more and less popular, and which are profitable.”
His plans raise a big question mark over Meissen’s current range and strategy. Mr. Blaschke’s predecessor Christian Kurtzke had sought to reposition the historic porcelain brand as an international luxury and lifestyle firm, creating a new fashion and furnishings line and opening boutiques in Italy and China.