Media morose

Stop Moaning, Start Editing

Philipp Welte Burda Source Thorsten Jochim for Handelsblatt
Philipp Welte is fed up with publisher despondency.
  • Why it matters

    Why it matters

    Declining advertising revenues and increasing competition from websites are hitting legacy print publishers hard. Most are investing in digital revenue models to stem losses, but some are banking on improving core products.

  • Facts


    • Philipp Welte is a board member of Hubert Burda Media, which produces 440 print and digital publications.
    • Burda had sales of €2.6 billion ($3.2 billion) in 2013, about half of which were in digital publishing.
    • It launched more than 60 new products in 2013, including the German Huffington Post.
  • Audio


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The Association of German Magazine Publishers held its Publishers’ Summit last week in Berlin. In an interview, Philipp Welte, a management board member of family-run Hubert Burda Media, one of the country’s largest media companies, made no secret of his annoyance at those bemoaning the state of the industry.


Mr. Welte, is weekly Focus magazine still the journalistic flagship of the Burda publishing house?

From a journalistic point of view it is one of our most important titles in a very strong portfolio – and still our biggest advertising medium. Focus is a byword for high journalistic quality.

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