Startup Spotlight

Smart Homes Beyond Smartphones

Senic founders
A startup executive board meeting.
  • Why it matters

    Why it matters

    Senic is banking on users needing alternatives to the smartphone as a remote control device.

  • Facts


    • The company is developing new tools to control connected devices in the smart homes of the future.
    • It has support from renowned U.S. incubator Ycombinator, Birchmere Ventures and online retail giant Amazon, in addition to crowd-funding sites like Kickstarter.
    • Senic will soon begin selling its products, like the universal remote control Nuimo, on the Amazon platform.
  • Audio


  • Pdf

Tobias Eichenwald and his two roommates emptied their living room of furniture months ago. The couch and chairs have since been replaced by a workbench with computers, wires, circuit boards and a 3-D printer.

Their apartment in Berlin’s Kreuzberg district is the headquarters for their startup Senic, which is developing new tools to control connected devices in smart homes of the future.

Their flagship product is a device called Nuimo, a universal remote control that can control lights, locks, music, thermostats and other functions linked to a Bluetooth-compatible device.

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