Cloud Cover

SAP is gearing up for battle against Salesforce

SAP – Jahreszahlen
He has his own silver lining playbook for the cloud. Source: dpa

Bill McDermott has big plans for SAP’s future. “We have been on a mission to be a leader in the US for a long time,” the CEO of the German software giant told Handelsblatt. When the New Yorker first joined SAP in 2002, the company had about 4,000 employees in the US. Since then, that number has grown to 25,000. “The US is the number one market,” he said.

He sees SAP’s future in the cloud. “The whole company is cloud,” he said. Now, he has set his sights on expanding the customer relationship management business. “We’re going to turn up the jets and we’re going after CRM with everything we have.”

The CRM technology helps a company manage relationships and interactions with potential and current customers. CRM market leader Salesforce is currently well ahead of SAP. According to market researcher Gartner, the US company has a market share of 18 percent, while the German firm takes up second place with 9 percent.

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