Rihanna’s Fashions

Puma reports surge in sneaker sales

The Jamaican women's bobsleigh team with Puma CEO Björn Gulden
Puma’s results are racing ahead. Source: Ralf Rödel/Puma/DPA.

Thanks to marketing support from fashion icons like Rihanna and Selena Gomez, German sportswear brand Puma reported a 16-percent surge in sales on Monday, powering the company past €4 billion ($4.9 billion) in annual revenue for the first time in its history.

“2017 was a very good year for Puma,” gloated Bjørn Gulden, 51, the former Norwegian soccer star who has been CEO of Puma since 2013.

Speaking to reporters in the company’s hometown of Herzogenaurach in Bavaria, Mr. Gulden said the company earned €136 million in 2017, more than double the level of net profit from the year before. He predicted the company will continue to grow strongly in 2018.

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