A spectacular show of light and color on London’s river Thames, projected around the world, presented Puma’s new jersey for Arsenal, Britain’s popular premier league soccer team.
Puma designed the jerseys for the club, tearing the contract away from Nike by offering an annual €40 million ($53 million), or four times the amount paid by the U.S. sportswear giant.
The team’s kit now has a brand new look, with diagonal stripes searing across the collar bone – along with the big cat on the arm.
The kit and the deal reflect a change of direction for Puma. But after a year on the job, the new chief executive Bjørn Gulden still has his work cut out for him as the latest figures show.