Fressnapf expansion

Pet Retailer Targets Growth Markets

Fressnapf believes there is still room for growth in the German pet-supply market.
  • Why it matters

    Why it matters

    The pet-related market in Germany is worth more than €4.5 billion ($5 billion).

  • Facts


    • The Fressnapf Group is Europe’s number one pet retailer with 1,400 stores across Europe.
    • It has revenues of €1.8 billion ($2 billion).
    • The company was founded by Torsten Toeller in 1990 with a single pet store.
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One of Fressnapf’s most important projects right now is 238 meters long, 120 meters wide and 12.2 meters tall. The pet retailer’s new logistics center in the inland port of Duisburg will open in December, and will handle the company’s entire flow of goods arriving from North America and Asia. That’s around 31,000 square meters devoted to cat litter, dog bones and hamster cages.

For Alfred Glander, the company’s new chief executive, there is no alternative to a massive expansion of Fressnapf’s logistics capacity. “At the moment, I see no limit to our growth,” he said in an interview with Handelsblatt. “In future, we want to continue as a very expansionary company.” Some 800 new stores are planned for the next 3 to 5 years.

Fressnapf — the name means “dogbowl” in German — has hardly been reluctant to grow in the past. In the 26 years that its founder Torsten Toeller ran the company’s operations, it grew from a single store in the small Rhineland town of Erkelenz to the biggest pet retailer in Europe, operating 1,400 stores in 11 countries, and with revenues of €1.8 billion ($2 billion).

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