Curious visitors sometimes stop at what they think is a motorcycle repair garage out in the hinterlands near Munich’s airport.
There they find assorted bikes parked among hydraulic hoists, black leather armchairs and loudspeakers blaring rock music. The bearded proprietor wears a baseball cap, earrings and horn-rimmed glasses, and his thick forearms are covered in tattoos. But ask for a service appointment and he’ll kindly explain in a Swedish accent that he doesn’t do repairs.
Instead, the workshop doubles as an office and party room for Ola Stenegard, chief designer at BMW’s motorcycle division. He prefers this location to the company’s stylish Munich headquarters.