In-car technology

Mapping Out the Future of Travel

Here hopes to challenge the digital mapping technology of rivals such as Google and Apple.
  • Why it matters

    Why it matters

    In the race to get a fully-automated car on the market, the automaker that can collect the most and best data stands a good chance of winning. Digital mapmakers like Google and Here are key to this.

  • Facts


    • Audi, BMW and Mercedes jointly bought Here last year for €2.6 billion ($2.9 billion).
    • The mapping firm, based in Berlin, makes maps for in-car systems and smartphones.
    • It is currently seeking partners in IT, logistics or retail industries to take the technology forward.
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Here’s the vision: a car’s built-in sensors know when and where it’s raining, and how to accelerate or brake accordingly. The dashboard cameras read traffic signs, help warn drivers of heavy traffic up ahead or issue parking recommendations.

And in the case of German digital mapmaker Here, it’s about to get one step closer.

Carmakers Audi, BMW and Mercedes jointly bought Berlin-based Here last year for €2.6 billion ($2.9 billion). Early next year, they’re expected to take their common project further: They’re going to allow a few hundred thousand connected cars to exchange their data with one another, first in Europe, and then in North America. These data include traffic flows, accident sites and areas with icy or wet roads, the companies said.

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