Even traditional companies want to be young nowadays. As if to make that point, they are eschewing pinstriped suits, pocket squares and ties, the symbols of an old and different era.
The board members of German electronics giant Siemens was clearly making the point when they presented its new innovation strategy on Tuesday – without neckties.
Meeting them was Arcady Sosinov, a young, Ukrainian-American start-up entrepreneur. He is used to wearing jeans and sweaters in Silicon Valley but had decided to wear a suit for this meeting, to discuss a joint venture with Siemens.